Help Me Choose was designed to help users decide between the different types of health insurance plans. After a short questionnaire, a "personalized" video would suggest the best plan for them and why.
Working within a pre-established visual style, I took the opportunity to play with tone and storytelling. Health care and health insurance decisions are stressful enough, so I chose to reference medical care with lightness and humor.
Video Copyright © GuideSpark. All Rights Reserved.
Creative Team
Linn Haddock: Art Direction, Project Management, Storyboard, Graphic Design
Red Jiang: Motion Graphics, Character Animation
Hilary Onyon: Storyboard, Graphic Design
Zach Miners: Content Strategist, Writer
Storyboard Sample
