This video was part of an educational series designed to help viewers with subjects like smart investing practices, different forms of savings accounts, and even creating a will.
Given a pre-written script and an established visual style, I used size and height to establish the sense of overwhelm and challenge that trying to save money can create. I then reversed this by breaking larger elements into smaller parts and creating closeness by removing the depth and perspective. These changes build to show progress, accessibility and possibility, and finally end on achievement with a completed savings goal.
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Creative Team
Linn Haddock: Storyboard
Red Jiang: Motion Graphics
Chinh Tu: Graphic Design
Pamela Edwards: Content Strategist, Writer
Storyboard Sample
